Rove Concepts is a Vancouver-based luxury furniture company that has expanded into markets worldwide. During my time at Rove Concepts, I worked on the marketing team as a E-commerce and Email Marketing Coordinator. The multifaceted role involved design work, campaign execution, and website management.
I primarily used Adobe XD to design engaging nurture and sale-focused email newsletter layouts to be implemented on Klaviyo. These emails showcase the company's luxury furniture pieces, member-exclusive events and newsletters as well as customer engagement programs.
The process involved keeping up with trends to find layout inspiration as well as interpreting user data to optimize future campaigns. In addition to email marketing, I also prepared promotional assets on the website to support ongoing sales.
My tenure at Rove Concepts honed my passion for crafting visually stunning designs. Leveraging Adobe XD, Photoshop, and Illustrator, I curated an array of captivating customer-centric emails, ranging from nurture sequences to enticing sales newsletters. I collaborated closely with a copywriter and email marketing manager to strategize content to include a mix of UGC and product knowledge. These meticulously crafted emails, showcasing opulent furniture pieces, and exclusive customer programs, were sent to ~100K+ customers multiple times each week.
In addition to email designs, I also designed homepage and landing page banner assets, optimized for both desktop and mobile. These designs allowed me to experiment with different design styles and conduct industry research on layouts done by other companies.
Beyond design, I spearheaded the execution of campaigns on Klaviyo, an email automation platform. Our approach encompassed rigorous A/B testing, refining elements such as subject lines and content structures for optimal engagement. I saw our campaigns from inception to post-send performance evaluation to ensure our emails were effective in driving customers to our product pages.
I was responsible for uploading and scheduling e-commerce features such as banners, announcement bars, timers, and vouchers to support ongoing promotions. During peak sale periods, I organized sale and product landing pages to feature products from different room categories. I worked closely with front-end and back-end developers to ensure that marketing initiatives were deployed on the website.