CDAP Grant Work

Throughout 2024, I worked as a freelance designer to help small to medium-sized businesses improve the user experience of their online platforms. This experience allowed me to work in a variety of clients in different industries and platforms.

The clients were in the food, fitness, service, and e-commerce industries. Their websites were hosted on BigCommerce, Squarespace, Wix, and Shopify.

Eartheasy

UX Audit

Website

DZ Hair Salon

Shopify Website Redesign

Website

Pika Pika Twinkle

Shopify Website Redesign

Website

Studio Form & Function

Squarespace Website Launch

Website

Win Win Chick-N

Wix Website Redesign

Website

UX Audit

Eartheasy

Eartheasy is an e-commerce company that sells solutions for sustainable living, specifically home gardening supplies. The business was looking to optimize their homepage to improve their conversions.

Progress

I conducted a UX audit for the homepage of their website. The audit analyzed page elements based on accessibility and general UX best practices. I highlighted key areas for improvement and presented suggestions which were incorporated in a mockup.

Final Product

This audit was compiled as a slide deck covering different UX principles and was presented to the COO of the company.

Shopify Website Redesign

DZ Hair Salon

DZ Hair Salon is a Korean-owned hair salon based in Burnaby, BC. In addition to hair services, the business sells products online on their Shopify storefront.

Progress

This project involved organizing the product details and information architecture in the backend.

In addition, I also improved the appointment booking user flow and added pages to feature the new services that were offered at the salon.

Final Product

I did a complete rehaul of the storefront interface to improve the user flow and consistency between product offerings. This made it easier to find products and for users to checkout.

Shopify Website Redesign

Pika Pika Twinkle

Pika Pika Twinkle is an e-commerce business that offers a wide variety of women's clothing and accessories including scarves, hats, and jewelry.

Progress

The business had a large array of product types that were lost in a confusing navigation menu. I also recognized that there was a missed opportunity to link homepage sections to other pages on the site.

Final Product

I worked on organizing the information architecture to create a more intuitive menu and flow that allows users to have an easier time navigating product categories and pages.

Squarespace Website Launch

Studio Form & Function

Form & Function is a fitness studio based in Richmond, BC. The business launched in Summer 2024 and required a digital touchpoint for their new clients.

Progress

I helped the business create a soft opening landing page where users can learn about the new business. This was followed by a full website launch that would allow users to find workout plans, service details, and class schedules.

Final Product

The websites were built on Squarespace and featured Mindbody widgets. I helped the business implement promotional sections for their opening promotions and informational blog posts.

Wix Website Redesign

Win Win Chick-N

This Richmond-based fried chicken shop previously had an outdated website that was clunky and difficult for users to find restaurant details. This would ultimately negatively impact the brand's image.

Progress

I helped the business redesign the website on Wix to be more intuitive and on-brand. It was important to highlight key CTAs that would allow users to easily view their menu and order online.

Final Product

The new website was responsive which allowed users to easily navigate between pages on desktop and mobile. I also showcased the core values of the company and featured press articles that would boost the credibility of the business.